Marketing Activation processes for international teams – from setting of objectives to evaluation
In order to ensure really value-adding activities, a systematic approach is imperative when building up campaigns. Especially, as most marketers need to navigate in great complexity within short timeframes. Harness marketing strategies from timeless fundamentals to value-adding marketing – and separate the hype from reality.
Marketing Strategies for senior and mid-level executives
If you’re a senior or mid-level manager with strategic, marketing or commercial responsibilities, you’ll perfection your skills through this intensive one-day course. Be familiar with the marketing language and know more of how marketing can support your sales efforts.
Marketing Management for early-careers or trained marketers
Create real value for your customers in a complex marketing environment and successfully integrate marketing with other key business functions with this course. Marketers and non-marketer will emerge better equipped to meet increasing pressure on contribution margins.